Reputation Management

You choose the moment once and it then applies to every client. Most firms pick the point the work visibly lands: a Will marked complete, a document pack posted, an LPA registered, a probate matter closed, an appointment attended or an invoice paid. From then on nobody has to remember to ask, because the completed job is the trigger.

No. The message comes from your sender name, the rating page sits on your domain with your logo and colours, and the review lands on your own profile. Your client sees their adviser asking how it went, not a review app they have never heard of. That matters, because a request that looks like software gets ignored.

Google Business Profile, Trustpilot, Facebook, and the professional directories your clients actually check before instructing: ReviewSolicitors for law firms and VouchedFor for financial and mortgage advisers. You can weight the split towards whichever profile most needs volume or fresher reviews, and change it whenever you like.

Everybody is asked, in the same way, through the same process, whatever you think they are going to say. Rating well does not unlock the review link and rating badly does not remove it. The public review options stay on the page for every client, and nothing is hidden from anyone based on how they answered. Selectively asking only the happy ones breaches Google's review policies and sits badly with UK consumer law, so the system is not built to do it.

A set of checks runs before anything sends. A request is held back where there is an open complaint, a recent bereavement, a logged delay or chase, a vulnerability note on the record, withdrawn marketing consent, a fee dispute, a contentious matter, or a review already requested in the last twelve months. Where a case is borderline it waits for a person to decide rather than sending anyway.

They are offered a private feedback form as well, and whatever they write reaches your nominated team member within minutes, with the client, the matter, the rating and their own words attached. The point is not to keep them quiet, it is that you hear about a problem while it is still a phone call rather than a complaint. The public review links remain open to them throughout.

A reply is drafted for every review in your firm's tone and held for you to approve. Amend it, rewrite it or leave it, and if you have not touched it within twenty four hours it publishes as drafted. An unanswered review reads as a firm that has stopped paying attention, and answering every one is the part most firms intend to do and never get round to.

You are alerted straight away and a measured reply is drafted for you. Nobody can take a genuine review down, and a flawless five point zero with no critical reviews at all reads as suspicious to buyers anyway. A handful of lower ratings answered calmly and in public does more for trust than a perfect score, and steady new reviews push an old bad one down the page far faster than arguing with it ever will.

It follows your completed matters rather than any promise we can sensibly make, so a firm finishing ten jobs a month sees a very different number to one finishing a hundred. What reliably changes is the response rate, because the ask goes out the same day rather than weeks later, it takes one tap rather than a login, and it follows up politely instead of being sent once and forgotten. Most firms are starting from almost nothing, so the first ninety days tend to be the biggest jump they will see.

Nothing extra. Reputation management is included on every Ai Wills plan, with no per review charge and no limit on how many clients are asked. Setup is connecting the profiles you want reviews sent to, picking the trigger and approving the wording, which is a single sitting rather than a project.