Start Selling Online Wills Under Your Own Brand — in Days, Not Months


Start Selling Online Wills Under Your Own Brand — in Days, Not Months


Ai Wills is a fully white-labeled Will writing platform designed for professionals who want to offer online Wills under their own brand, set their own pricing — without the cost or complexity of building the technology themselves. Whether you’re a financial advisor, estate planner, solicitor, or simply looking to expand your revenue streams, our system gives you the tools to sell digital Wills, engage clients, and grow your business effortlessly.

What can Ai Wills Do for your business?

Below are some of the features we can offer to streamline your estate planning!

Online Will Writing


Launch a stunning, transactional & mobile-friendly site that matches your business.

Print & Postage


Professional document fulfilment services.

Document Storage


Offer clients peace of mind with safe storage options.

marketing CRM


Call recording, Email, SMS,

and automation tools

built to convert leads.

Database Reactivation & Data Cleansing

Re-engage old leads or clients with our built-in campaigns.

AI Chat Bot


Onboard and engage website visitors 24/7.

Website and Funnel builder

Unlimited websites, funnels, and on boarding forms.

Reputation managemnet

Get more Google, facebook or Trust pilot reviews and build trust on autopilot.


How it works


We provide everything you need to launch your own branded online Will writing service — including a ready-to-go website, an intuitive Will builder, and powerful back-end automation.

Clients complete their Wills online in just minutes. You can offer digital delivery, professional printing and postage, or secure document storage — all with minimal manual work on your end. Our platform handles the heavy lifting while you focus on growing your business.

Take your ESTATE PLANNING business to the next level


We offer optional white-label ad campaigns, content packs, SEO, and landing pages designed to convert traffic into paying Will customers.


For Professionals Who Want to Scale


If you’re already advising clients on estate planning, financial products, or legal matters, Ai Wills adds an easy new revenue stream without adding extra admin. If you’re just getting started, we’ll give you the branding, templates, and marketing support you need to launch fast and look professional from day one.


Start Selling Online Wills Under Your Own Brand — in Days, Not Months

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3000+

Users

Thousands of users have chosen our service

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1000's

Wills Created

We have created thousands of Wills

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300+

New clients

New users are joining every day


Offer fully digital, legally-binding Wills through a white-label platform — with everything from automation to fulfilment built in.

Take your business to the next level


More and more people prefer to manage their affairs online — and that includes writing their Wills. With Ai Wills, your clients get a smooth, secure digital experience, backed by the peace of mind that it’s legally valid and professionally supported. Whether they’re completing their Will from the sofa or the office, your brand will be there every step of the way.


Marketing & Automation Included


Unlike generic Will software, Ai Wills includes powerful marketing features right out of the box. From automated email and SMS campaigns to chatbot integrations and CRM tools, you’ll be able to capture leads, follow up automatically, and convert interest into paying clients — even while you sleep. Plus, our review automation system helps you build trust and credibility with every satisfied customer.


Why Clients Love It.


With Ai Wills, you’re not just getting software — you’re unlocking an entire business model. We combine powerful automation, modern tech, and real-world support to help you build and scale your Will writing service quickly. From branding and compliance to fulfilment and follow-up, we’ve got it covered.

Unity House, Westwood Business Park, Greater Manchester, WN3 4HE

© 2025 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration no ZB470272