Plans from £99 per month

Launch your own estate planning business in days, not months

Wills, LPAs, Probate and the Executor Toolbox, delivered under your brand, on your domain, at your prices. No developers, no per seat fees, no contact caps. Pick the plan that matches how fast you want to grow.

  • 100% white label, your brand throughout
  • You set the prices and keep the client
  • Unlimited contacts, no usage penalties
  • Payments straight into your Stripe

Silver

One system, live under your brand, with Ai chasing every lead for you.

£99per month

12 month rolling agreement. £10 service charge per document.

Start on Silver

What you get

  • Choose one system
  • Ai lead follow up
  • Email and SMS templates
  • Calendar booking
  • Basic CRM
  • 1 team user
  • Stripe integration
  • Standard onboarding
  • Reporting
  • Database upload

Platinum

Best margins, priority support and bespoke follow up done for you.

£299per month

12 month rolling agreement. £5 service charge per document.

Start on Platinum

Everything in Gold, plus

  • Executor Toolbox at 10%
  • Lowest service charge at £5
  • Bespoke follow up
  • Social media posting
  • Priority support

Enterprise and networks

White label Ai Wills across your whole network

For networks, franchises and larger firms who want to roll estate planning out to every member business. You get your own branded platform, sub accounts for each firm in your network, and full control of pricing and margin across the group.

Pricing on application built around your volume and structure
Talk to us about Enterprise
  • Unlimited sub accounts for your member firms
  • Your brand at network level and at firm level
  • Set your own resale pricing and keep the margin
  • Volume based service charge
  • Central reporting across every firm in the group
  • Bulk onboarding, migration and training for your members
  • Named account manager and priority support
  • Bespoke integrations and commercial terms

Not sure which plan fits? Call 0808 531 0999 or book a demo and we will map your services to the right tier.

Frequently asked questions

What professional firms ask before they launch with Ai Wills.

How much does Ai Wills cost?

Three plans: Silver at £99 per month, Gold at £199 per month and Platinum at £299 per month. Each includes the platform, the branded client journeys, the CRM and the automation. Higher plans add more functionality and a lower service charge per document.

What is the service charge per document?

A charge paid by your firm on each document produced: £10 on Silver, £8 on Gold and £5 on Platinum. It applies to each Will and to each type of LPA separately. It is what you pay, not what your client pays.

Can I set my own client prices?

Yes. You decide what to charge your clients for Wills, LPAs, trusts and the Executor Toolbox. The service charge and the plan fee are unaffected by what you charge, so the margin on every instruction is yours.

Is there a contract?

Silver and Platinum run on a twelve month rolling agreement and Gold on a six month rolling agreement.

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration no ZB470272

Whitelabel & Online Wills, LPAs, Probate & Executor Toolbox Your Brand. Your Pricing. Your Clients. No Contact Caps Call 0808 531 0999

Unity House, Westwood Business Park, Greater Manchester, WN3 4HE

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD Head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration No: ZB470272