Online Wills • White-label estate planning

Sell online Wills under your own brand

Turn your website into a fully transactional Will writing service. Clients complete, pay and onboard online, so you capture the sales you are currently losing to the big online providers.

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  • A brand new revenue streamAdd high-volume Will sales without hiring or building software.
  • Seamless AI onboardingAI guides every client through the journey and books the follow-up.
  • Capture lost online revenueWin back the clients who would have bought a Will online elsewhere.
  • Documents created automaticallyThe finished Will is generated for you the moment a client completes.
Online Will Writing Platform

Online Wills

What can Ai Wills Do for your business?

Below are some of the features we can offer to streamline or implement your estate planning service.

Online Will Writing


Launch a stunning, transactional & mobile-friendly site that matches your business.

Print & Postage service

Let us print, bind and post documents to clients for a complete hands off service.

Document storage


Give clients total peace of mind with our insured and secure document storage facilty.

Ai Marketing CRM

Our ai powered marketing CRM does the heavy lifting for you.

Database Reactivation & Data Cleansing

Re-engage old leads or clients

with our built-in campaigns.

AI Agents


Probate trained Ai agents to take calls, onboard and engage website visitors 24/7.

Marketing Campaigns

Let us build campaigns targeting your ideal clients.

Reputation managemnet

Get more Google, facebook or

Trust pilot reviews and build trust on autopilot.


How it works


Your White-Label Online Will Writing Solution

Ai Wills empowers estate planning professionals, businesses, and organisations to offer a fully branded, online Will-writing service, seamlessly integrated into your brand, website, and client journey.

Whether you're an estate agent, IFA, solicitor, mortgage advisor, charity, bank, or even a rewards platform, Ai Wills provides the tools to add estate planning to your service offering with zero hassle.

Online Wills made easy

Custom-Branded Platforms

We build fully white-labeled websites tailored to your business. Your brand, your domain, your look and feel, powered by our cutting-edge legal tech. Your clients won’t even know we’re there.

Fast, Easy Online Will Writing

Your clients can create a legally binding Will online in minutes. Simple, guided steps ensure every important detail is covered, while our smart logic adapts to each user's circumstances.


For Professionals Who Want to Scale


Secure Printing, Posting & Storage

We don’t just help your clients create a Will, we make sure it’s signed, witnessed, and safely stored. Our secure facility handles printing, postage, and long-term storage for complete peace of mind.

Perfect for:

Solicitors & Estate Planners modernising and automating Will workflows.

IFAs & Mortgage Advisors offering holistic financial planning.

Estate Agents looking to offer added value to clients post-sale.

Charities seeking new legacy donation channels.

Banks & Financial Institutions expanding digital services.

Employee Reward Programs adding meaningful member benefits


Launch in days, not months


Why Ai Wills?

- Launch your own branded Will-writing platform in days

- Set your own pricing and control the customer journey

- Generate additional revenue & data insights

- Create cross-selling and referral opportunities

- Full compliance and legal validity built in

Ready to Launch?

Whether you want to provide Wills as a value-added service or generate a new revenue stream, Ai Wills makes it effortless. Let us handle the tech, legal documents, and admin, while you grow your brand.

Online Wills

Online Wills, answered

Everything professional firms ask before launching a branded online Will service on Ai Wills.

What is the Online Wills platform?

It is a fully digital Will writing journey that your clients complete online. They can create single and mirror Wills, appoint executors and guardians, set out funeral wishes, and leave charitable, cash, personal possession and pet provisions, all at their own pace. You offer the whole experience under your own brand while Ai Wills powers the technology behind it.

Can I offer Wills under my own brand?

Yes. Ai Wills is a fully white-label platform. Your clients see your business name, your logo, your domain and your pricing. You keep ownership of the client relationship from first enquiry through to completed Will.

What types of Wills can my clients complete?

The journey supports single Wills, mirror Wills and core estate planning instructions, including executor and guardian appointments, funeral wishes, charitable gifts, cash gifts, personal possession gifts, pet provisions and beneficiary instructions. Our new trust service will be ready soon!

Do I set my own pricing and keep the revenue?

Yes. You control your pricing and take payment directly from your clients. There are no contact caps, so your margins grow as your volume grows.

What happens when an estate is more complex?

The platform is designed to help clients start online while flagging matters that need specialist input. More complex cases can be identified and directed to a qualified professional, so you capture the opportunity rather than lose it, and the client still gets the right advice.

Can enquiries and follow-up be automated?

Yes. Every enquiry flows into the built-in CRM, where AI-driven sequences follow up by email, SMS, WhatsApp and voice. Clients who start but do not finish are nurtured automatically, which lifts completion and conversion rates without adding admin.

How quickly can I launch?

Quickly, and at a low cost. There is no software to build and no infrastructure to manage. Ai Wills gives you a ready-made, branded Will service so you can start offering estate planning to your clients without technical barriers.

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration no ZB470272

Whitelabel & Online Wills, LPAs, Probate & Executor Toolbox Your Brand. Your Pricing. Your Clients. No Contact Caps Call 0808 531 0999

Unity House, Westwood Business Park, Greater Manchester, WN3 4HE

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD Head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration No: ZB470272