What can Ai Wills Do for your business?

Below are some of the features we can offer to streamline or implement your estate planning service.

Online Will Writing


Launch a stunning, transactional & mobile-friendly site that matches your business.

Online Lasting Power of attorney

Offer an online Lasting power of attorney service in your brand and your pricing.

Executor Toolbox


Give clients total peace of mind with our digital vault that keeps all their estate organised.

Probate Quotes & Referrals

Use our probate quoting system to convert and generate more probate leads.

Database Reactivation & Data Cleansing

Re-engage old leads or clients

with our built-in campaigns.

AI Agents


Take calls, onboard and engage website visitors 24/7.

Ads Manager

Launch ad campaigns on Google, Linkedin and META. Easily with our ads campaign builder.

Reputation managemnet

Get more Google, facebook or

Trust pilot reviews and build trust on autopilot.


How it works


We provide everything you need to launch your own branded online Will writing service, including a ready-to-go website, an intuitive Will builder, and powerful back-end automation.

Clients complete their Wills online in just minutes. You can offer digital delivery, professional printing and postage, or secure document storage, all with minimal manual work on your end. Our platform handles the heavy lifting while you focus on growing your business.

Take your ESTATE PLANNING business to the next level


We offer optional white-label ad campaigns, content packs, SEO, and landing pages designed to convert traffic into paying Will customers.


For Professionals Who Want to Scale


If you’re already advising clients on estate planning, financial products, or legal matters, Ai Wills adds an easy new revenue stream without adding extra admin. If you’re just getting started, we’ll give you the branding, templates, and marketing support you need to launch fast and look professional from day one.


Start Selling Online Wills Under Your Own Brand — in Days, Not Months

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3000+

Users

Thousands of users have chosen our service

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1000's

Wills Created

We have created thousands of Wills

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300+

New clients

New users are joining every day


Offer fully digital, legally-binding Wills through a white-label platform — with everything from automation to fulfilment built in.

Take your business to the next level


More and more people prefer to manage their affairs online — and that includes writing their Wills. With Ai Wills, your clients get a smooth, secure digital experience, backed by the peace of mind that it’s legally valid and professionally supported. Whether they’re completing their Will from the sofa or the office, your brand will be there every step of the way.

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Marketing & Automation Included


Unlike generic Will software, Ai Wills includes powerful marketing features right out of the box. From automated email and SMS campaigns to chatbot integrations and CRM tools, you’ll be able to capture leads, follow up automatically, and convert interest into paying clients — even while you sleep. Plus, our review automation system helps you build trust and credibility with every satisfied customer.


Why Clients Love It.


With Ai Wills, you’re not just getting software — you’re unlocking an entire business model. We combine powerful automation, modern tech, and real-world support to help you build and scale your Estate Planning service quickly. From branding to fulfilment and follow-up, we’ve got it covered.

Frequently asked questions

What professional firms ask before they launch with Ai Wills.

What is Ai Wills?

Ai Wills is a UK white label estate planning platform for professional firms. It lets a firm offer online Wills, Lasting Powers of Attorney, lifetime trusts, probate quoting and the Executor Toolbox under its own brand, on its own domain, at its own prices. An AI powered CRM and marketing automation sit behind it, handling onboarding, follow up and client reactivation.

Who is Ai Wills for?

Professional firms who have clients needing estate planning but no software to deliver it. Estate planners, financial advisers, mortgage advisers, solicitors, accountants, estate agents, funeral directors and probate specialists. Ai Wills is sold to the firm, and the firm sells on to its own clients under its own brand.

What can my firm offer clients through Ai Wills?

Online single and mirror Wills, both types of Lasting Power of Attorney, lifetime trusts including the Standard Asset Trust and the Family Asset Protection Trust Plus, probate quotes and referrals, and the Executor Toolbox for storing estate information. Document printing, first class postage and secure long term storage can be added to any of them.

Do I need developers or software of my own?

No. The branded site, the client journeys, the payment connection and the follow up automation are built and configured for you. There is nothing to develop and no agency to hire, and most firms are live in days rather than months.

How much does Ai Wills cost?

Three plans: Silver at £99 per month, Gold at £199 per month and Platinum at £299 per month, plus a service charge per document of £10, £8 or £5 depending on the plan. You set your own client facing prices, so the margin on every Will, LPA and trust is yours.

Where is Ai Wills based?

Ai Wills is a trading style of Estate Assist Ltd, based at Unity House, Westwood Business Park in Wigan, Greater Manchester. The platform serves professional firms across England and Wales and can be reached on 0808 531 0999.

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration no ZB470272

Whitelabel & Online Wills, LPAs, Probate & Executor Toolbox Your Brand. Your Pricing. Your Clients. No Contact Caps Call 0808 531 0999

Unity House, Westwood Business Park, Greater Manchester, WN3 4HE

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD Head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration No: ZB470272