What can Ai Wills Do for your business?

Below are some of the features we can offer to streamline or implement your estate planning service.

The four services

Four client journeys you can switch on this month

Each one is a complete online journey with its own onboarding, its own document output and its own follow up. You can run all four, or start with one and add the others as you go. None of them carry our name.

Service one

Online Wills

A guided Will journey your client completes at home, in your branding, paying you at the end. Single or mirror, drafted for the laws of England and Wales, with the complicated cases pulled out and sent to you rather than pushed through.

  • Executors, guardians, trustees and substitutes
  • Residue, cash gifts, possessions, charities and pets
  • Funeral wishes and letters of wishes
  • Complex estate triage that flags business relief, foreign assets and second marriages
  • Signing and witnessing instructions, plus optional print, post and storage

Why firms start here. It is the door. A Will client is an LPA client, an Executor Toolbox subscriber and a probate case later.

Service two

Online LPAs

Property and financial affairs and health and welfare, onboarded digitally and prepared for registration with the Office of the Public Guardian. The part clients find impossible, gathering and structuring the information, is done before anyone signs anything.

  • Donor, attorneys, replacements and how they must act
  • Joint, jointly and severally, and the decisions that must be joint
  • Preferences, instructions and people to be notified
  • Life sustaining treatment choices captured properly
  • Capacity and certificate provider issues flagged to your team before they become a rejection

The commercial point. Most Will clients should have two LPAs each. A couple is four documents from one conversation.

Service three

Executor Toolbox

A Will says who gets what. It never says where anything is. The Executor Toolbox is a secure, living record of the entire estate, built while the client can still remember it and released to the executors at the moment they need it.

  • Property, accounts, investments, pensions and policies
  • Debts, utilities, subscriptions and digital assets
  • Document locations, key contacts and private letters
  • A running estate value that surfaces inheritance tax exposure early
  • Annual review prompts, so the client hears from you every year

This is the recurring one. An annual subscription in your name, and a standing reason to call.

Service four

Probate quotes and referrals

When a family loses someone, they search, they land on a comparison site and they are gone. This journey captures the estate detail, produces a clear quote in your branding and routes the case to you or to a specialist you trust, with the referral tracked.

  • Structured estate capture, assets, liabilities and property
  • Grant only or full administration, quoted transparently
  • Taxable and contentious estates identified before you commit to a price
  • Referral routing with the fee share recorded against the case
  • Bereavement appropriate tone, timing and follow up

The estates you already own. Every Will you write is a probate case one day. This is how you keep it.

Trusts and inheritance tax planning, in build

The fifth journey, covering property protection, discretionary trusts and the estates where planning actually pays. Ask to be put on the early access list when you speak to us.

Register interest

You set the prices. All four, individually, whenever you like.

There is no fixed retail price. You decide what a Will, an LPA, a toolbox subscription and a probate quote are worth in your market, the client pays you through your own merchant account, and you set the margin.

SEE PARTNER PRICING
Common questions

The Ai Wills platform, answered

What firms ask before they launch estate planning under their own brand.

What exactly is Ai Wills?

It is a white-label estate planning and client engagement platform. You get four online client journeys, Wills, Lasting Powers of Attorney, the Executor Toolbox and probate quotes and referrals, plus the CRM, AI follow up, phone system, booking, reviews, reporting and advertising tools that run the business around them. Everything carries your brand, sits on your domain and uses your prices.

Do my clients ever see Ai Wills?

No. The platform is fully white-label. Your logo, your colours, your domain, your pricing and your payment account. Clients experience it as your firm's own online estate planning service, not as a third party tool you have plugged in.

Do I need to be a solicitor or a qualified Will writer?

No. The platform is used by estate planners, solicitors, accountants, mortgage and financial advisers, estate agents and funeral directors. Straightforward instructions are handled by the online journey, drafted for the laws of England and Wales. Anything complex is flagged and routed to you or to a specialist partner rather than being pushed through the online process.

What happens when a client stops halfway through?

Almost nobody finishes an estate journey in one sitting, so the platform picks it up automatically. The assistant answers on the page, then follow up runs by email after an hour, SMS after a day, WhatsApp after three days and an AI voice call after a week. Every message drops the client back exactly where they left off. If there is still nothing, the contact is handed back to you for your reactivation list.

What does the phone system actually do?

Calls are made and taken inside the platform. Every call is recorded, transcribed and summarised against the right contact record, with action points pulled out for you. Missed calls trigger an automatic text back so the enquiry does not go cold, and the whole conversation stays searchable months later.

What else is included beyond the client journeys?

Live calendar booking with confirmations and reminders, automatic five star review requests routed to Google, dashboards covering leads, cost per lead, calls, appointments, journeys completed and revenue by service and adviser, an ads manager for Meta, Google and LinkedIn in the same account the leads land in, and database activation and cleansing to work your old enquiries and past clients back into booked appointments.

Do I keep the client and the money?

Yes. You own the client relationship and the data, you set the price of every service independently, and payments go straight into your own merchant account. There are no contact limits, so you can load your whole database and keep growing it without the price moving.

How quickly can I be live?

Days, not months. Your account is built from a ready made snapshot, branded to your firm, connected to your domain and payment account, and switched on with the journeys you want. You can launch all four services at once or start with one and add the rest later.

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration no ZB470272

Whitelabel & Online Wills, LPAs, Probate & Executor Toolbox Your Brand. Your Pricing. Your Clients. No Contact Caps Call 0808 531 0999

Unity House, Westwood Business Park, Greater Manchester, WN3 4HE

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD Head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration No: ZB470272