Executor Toolbox • White-label estate planning

Sell the Executor Toolbox under your own brand

A secure digital hub where clients store everything their executors will need. Clients onboard online and keep coming back, so you capture recurring revenue that most firms leave on the table.

  • A recurring revenue streamAn estate hub clients renew year after year, not a one-off sale.
  • Seamless AI onboardingAI walks clients through logging assets, contacts and wishes, then chases anything missing.
  • Capture lost online revenueOffer online what clients would otherwise buy from a digital vault provider.
  • Documents created automaticallyA clear estate summary is generated for executors as clients add their details.
Executor Toolbox

Turn Estate Organisation into a New Revenue Stream.
Organise Every Estate Seamlessly While Creating Ongoing Income.


Turn Estate Organisation into a New Revenue Stream.
Organise Every Estate Seamlessly While Creating Ongoing Income.


If you’re searching for a way to organise an estate, support executors, or add a scalable estate administration service to your business, the Executor Toolbox provides a simple, secure, and modern solution. Built to support both professional and non-professional executors, the system ensures estates are easier to manage, reducing delays, confusion, and risk of missed information. Non-professional executors can seamlessly instruct a professional if needed, while professionals can step in with full visibility of the estate from day one.

What can the Executor Toolbox Do for your business?

Below are some of the features we can offer to streamline your estate planning!

Executor Toolbox


Launch a stunning, transactional & mobile-friendly site that matches your business.

AI-Powered Organisation and Guidance

Built with intelligent automation, the system helps guide executors through the process step-by-step.

A New Revenue Stream for Your Business


Offer the Executor Toolbox as an additional service to your clients, fully branded to your business.

marketing CRM


Create Ads, Call recording, Email, SMS,

and many more automation tools

built to convert leads.

Database Reactivation & Data Cleansing

Re-engage old leads or clients

with our built-in campaigns.

AI Agents


Take calls, onboard and engage website visitors 24/7.

Website and Funnel builder

Unlimited websites, funnels, and on boarding forms.

Reputation managemnet

Get more Google, facebook or

Trust pilot reviews and build trust on autopilot.


How it works


The Executor Toolbox is a fully branded, white-label estate organisation and administration platform designed for estate planners, IFAs, solicitors, and estate agents across the UK. It allows clients to securely store everything about their estate in one place, including assets, liabilities, property details, key contacts, documents, and personal wishes — giving executors a clear, structured plan to follow.

Take your ESTATE PLANNING business to the next level


We offer optional white-label ad campaigns, content packs, SEO, and landing pages designed to convert traffic into paying Will customers.

Executor Toolbox

The Executor Toolbox, answered

How firms use our flagship estate information hub to add value, retention and recurring revenue.

What is the Executor Toolbox?

It is a secure digital estate information hub, and one of the flagship features of the Ai Wills platform. It lets your clients organise and store the important information their executors will need, centralising an estate in one place so families face far less administrative burden later on.

What can clients store in it?

Clients can record property details, bank accounts, savings, investments, pensions, insurance policies, utility providers, digital assets, valuable possessions, liabilities, key contacts, funeral wishes and the location of important documents, giving executors a complete picture in one secure place.

How does it help my clients and their families?

When someone dies, executors often spend weeks tracking down accounts, policies and paperwork. By capturing all of it in advance, the Executor Toolbox reduces that burden dramatically, so families spend less time searching and more time on what matters.

How does it benefit my business?

The Toolbox gives clients a reason to stay engaged with your brand long after their Will is written. That ongoing relationship supports retention, opens the door to recurring revenue, and keeps your firm front of mind for future estate planning and probate needs.

Is it branded as my own service?

Yes. Like the rest of the platform, the Executor Toolbox is fully white-label. It carries your branding and sits on your domain, so clients see it as part of the service your firm provides.

How does it fit with my other services?

It sits alongside your Wills, LPA and probate offerings and shares the same integrated CRM. That means you can prompt clients to keep their Toolbox up to date through automated email, SMS and WhatsApp reminders, turning a one-off Will sale into a lasting client relationship.


For Professionals Who Want to Scale


If you’re already advising clients on estate planning, financial products, or legal matters, Ai Wills adds an easy new revenue stream without adding extra admin. If you’re just getting started, we’ll give you the branding, templates, and marketing support you need to launch fast and look professional from day one.


Start Selling our Executor Toolbox Under Your Own Brand, in Days, Not Months

Image

3000+

Users

Thousands of users have chosen our service

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1000's

Wills Created

We have created thousands of Wills

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300+

New clients

New users are joining every day


Offer fully digital, legally-binding Wills through a white-label platform — with everything from automation to fulfilment built in.

Take your business to the next level


More and more people prefer to manage their affairs online — and that includes writing their Wills. With Ai Wills, your clients get a smooth, secure digital experience, backed by the peace of mind that it’s legally valid and professionally supported. Whether they’re completing their Will from the sofa or the office, your brand will be there every step of the way.


Marketing & Automation Included


Unlike generic Will software, Ai Wills includes powerful marketing features right out of the box. From automated email and SMS campaigns to chatbot integrations and CRM tools, you’ll be able to capture leads, follow up automatically, and convert interest into paying clients — even while you sleep. Plus, our review automation system helps you build trust and credibility with every satisfied customer.


Why Clients Love It.


With Ai Wills, you’re not just getting software — you’re unlocking an entire business model. We combine powerful automation, modern tech, and real-world support to help you build and scale your Will writing service quickly. From branding and compliance to fulfilment and follow-up, we’ve got it covered.

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration no ZB470272

Whitelabel & Online Wills, LPAs, Probate & Executor Toolbox Your Brand. Your Pricing. Your Clients. No Contact Caps Call 0808 531 0999

Unity House, Westwood Business Park, Greater Manchester, WN3 4HE

© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD Head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration No: ZB470272