Sell online LPAs under your own brand
Add Lasting Powers of Attorney to your service and turn every Will client into a second sale. Clients onboard online, so you capture the LPA revenue that usually walks out of the door.
- A natural second revenue streamA logical next sale to every Will client, both Property and Health LPAs.
- Seamless AI onboardingAI collects donor, attorney and preference details, then follows up automatically.
- Capture lost online revenueWin back clients who would otherwise buy an LPA from an online provider.
- Documents created automaticallyLPA paperwork is prepared the moment a client finishes their details.
Supercharge Your Lasting Power of attorney clients.
Supercharge Your Lasting Power of attorney clients.
Launch your own branded Lasting Power of Attorney service with a complete online system designed for professionals across England & Wales.
Our platform allows estate planners, Will writers, IFAs, solicitors, probate specialists, and financial firms to offer professionally branded LPA services online while automating client onboarding, data collection, payments, follow-up, and document workflows through our AI-powered CRM platform.
What can Ai Wills Do for your business?
Below are some of the features we can offer to streamline your estate planning!
AI Powered LPA System
Turn your website and campaigns into a consistent, high-quality LPA lead source, while boosting your credibility, SEO, online presence, and bottom line.
White Label LPA webSites
Clients can create their Lasting Power of attorney online using an easy step-by-step process with built-in guidance and FAQs throughout.
High converting LPA's
Our LPA workflows are structured specifically around the official England & Wales framework overseen by the Office of the Public Guardian.
LPA Lead Nurturing system
LPA Contacts are sent to your system and are automatically followed up to complete documents & make payments.
Lasting Power of Attorney, answered
What firms need to know before adding branded LPA onboarding to their service range on Ai Wills.
What does the LPA onboarding module cover?
It is a guided digital journey that creates everything a client's Lasting Power of Attorney. It collects donor details, attorney and replacement attorney appointments, joint and several instructions, preferences and guidance, and the people to be notified, all online and under your brand.
Which types of LPA are supported?
Both. The module handles Property and Financial Affairs LPAs, covering attorney appointments, preferences and people to notify, as well as Health and Welfare LPAs, covering medical treatment preferences, life-sustaining treatment decisions and attorney instructions.
Does the platform register the LPA with the OPG?
The module collects the client's information digitally and prepares them for the formal LPA application process. It streamlines the data gathering and onboarding stage so your firm, or a specialist you work with, can take the completed instructions forward efficiently.
Can I run LPA onboarding under my own brand?
Yes. Like every part of Ai Wills, LPA onboarding is fully white-label. It sits on your domain, carries your branding and reflects your pricing, so clients experience it as your service.
Do I set the pricing and keep the revenue?
Yes. You choose what to charge and take payment directly. LPAs pair naturally with Wills, giving you a straightforward way to increase the value of every client you onboard.
How does it work with the rest of my system?
Every LPA enquiry lands in the integrated CRM alongside your Wills and probate activity. From there, AI-driven follow-up by email, SMS, WhatsApp and voice nurtures clients through to completion, and pipelines keep your team on top of every case.
How it works
Our Lasting power of attorney workflows are structured specifically around the England & Wales framework overseen by the Office of the Public Guardian and are designed to support both LP1F Property & Financial Affairs LPAs and LP1H Health & Welfare LPAs. The platform helps simplify the collection and organisation of information required for professional document preparation while delivering a cleaner and more modern experience for clients.
Your Lasting Power of attorney AI System
The system can be integrated directly into your existing website or launched as a standalone branded LPA portal.
That’s exactly what our LPA System delivers.
For Professionals Who Want to Scale
The platform is designed to simplify the process of collecting Lasting Power of Attorney information online through a guided step-by-step system. Clients can easily complete information for both Property & Financial Affairs LPAs and Health & Welfare LPAs, including attorney details, replacement attorneys, decision-making preferences, life-sustaining treatment authority, certificate provider information, registration details, legally binding instructions, and signing declarations. Built-in FAQs and guidance throughout the forms help reduce confusion, improve completion rates, and minimise administrative back-and-forth for your business.
Ready to grow your lasting power of attorney sales and boost your credibility?
Offer fully digital, Lasting Power of attorney system through a white-label platform — with everything from automation to fulfilment built in.
Take your estate planning business to the next level
Marketing & Automation Included
The system is ideal for businesses looking to expand their estate planning services without needing to build complex software internally. Alongside LPAs, the platform can also integrate with online Will writing services, probate referrals, trust services, executor organisation tools, review automation, AI-powered follow-up systems, and marketing workflows, allowing firms to build a complete digital estate planning ecosystem under one brand.
Why Clients Love It.
We can assist with fully white labeling the system, connecting your domain, configuring forms and workflows, setting up payment integrations, automating client onboarding, and implementing your branded client journey, allowing you to launch professional online LPA services quickly and efficiently.
Unity House, Westwood Business Park, Greater Manchester, WN3 4HE
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© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration no ZB470272
Unity House, Westwood Business Park, Greater Manchester, WN3 4HE
© 2026 - AI Wills is a trading style of ‘Estate Assist Ltd' - Company Number: 14495587 - Registered in England & Wales. Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN12AD Head Office: Unity House, Westwood Business Park, Greater Manchester, WN3 4HE ICO Registration No: ZB470272
Subscribe to our Mailing List
Explore how Ai-Wills can add additional revenue to your exiating business with minimal effort or investment.